

I help businesses automate, optimize, and scale through CRM setup, workflow automation, lead nurturing, funnel building, appointment booking, and AI-powered solutions that drive growth and increase conversions. 🚀
Core Competencies
Interaction Design
Product Strategy
Prototyping & Testing
Frontend Collaboration
Product Design
Advanced
Interaction Design
Advanced
Figma / Sketch
Advanced
HTML / CSS / JS
Intermediate
Prototyping (Framer/ProtoPie)
Intermediate
Cross-functional leadership
Advanced
Stakeholder communication
Advanced
Mentoring & hiring
Advanced
Research synthesis
Advanced

• time-on-task -40%
+35% Lead Conversion
Designed and implemented a complete GoHighLevel lead generation system, including landing pages, forms, CRM pipelines, automated email/SMS follow-ups, and appointment booking workflows. Improved lead response times and increased conversion rates through automated nurturing sequences.

• 30k MAU in 3 mos
+40% Member Engagement
Built a premium membership platform using GoHighLevel with course delivery, automated onboarding, progress tracking, and a custom AI-powered support agent. Enhanced member experience through personalized learning assistance and automated support workflows.

• +24% Conversion
+24% Sales Efficiency
Configured and optimized GoHighLevel CRM pipelines, opportunity stages, and workflow automations to streamline lead management and sales processes. Reduced manual tasks and improved team productivity through automated follow-ups and reporting dashboards.
Supervised 50+ agents in inbound and outbound campaigns, ensuring consistent delivery of KPIs and service excellence.
Implemented workflow automation and reporting systems that reduced average handling time by 20%.
Developed coaching programs that improved agent performance scores and boosted customer satisfaction ratings.
Streamlined escalation processes, cutting resolution time and enhancing client trust.
Collaborated with cross‑functional teams to optimize resource allocation and reduce operational costs.

Designed and optimized CRM pipelines to streamline lead nurturing, appointment booking, and client onboarding.
Built automated workflows that reduced manual tasks and improved conversion rates across campaigns.
Developed funnels and landing pages tailored to client goals, driving measurable increases in lead generation.
Implemented SMS and email marketing automations, boosting engagement and retention.
Trained teams and clients on GHL best practices, ensuring smooth adoption and long‑term success.

"Mel is a fantastic leader who truly drives results!"
"A true problem solver with amazing dedication"
“Consistently delivers beyond expectations with a focus on quality and efficiency.”
“An inspiring mentor who empowers teams to achieve their best.”


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Empowering teams through
smart automation.